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Books by Topic

Customer Relationship Management

American Consumer Saisfaction Index

Customer Relationship Management (Paperback)
by Francis Buttle

How to win and keep your customersby delivering value better than competitors.

Managing Customer Relationships : A Strategic Framework (Hardcover)
by Don Peppers, Martha Rogers
Companies today are trying to become more customer focused. This book shows you how to build profitable relationships with each customer and to make decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base.
Customer Relationship Management (The Briefcase Book Series) (Paperback)
by Kristin L. Anderson, Carol J. Kerr
Customer Relationship Management presents solutions to common CRM problems.Sows you how to maximize impact from CRM technology and how to create and manage both short- and long-term relationships.
The CRM Handbook: A Business Guide to Customer Relationship Management (Paperback)
by Jill Dyché

Without customers, products don't sell and revenues don't materialize. Establishing customer loyalty comes from developing and managing customer relationships.

Linking Customer and Employee Satisfaction to the Bottom Line
by Derek R. Allen, Morris Wilburn

Do Demistifying relationship between cutomer and employee surveys and the financial results of an organization.

Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series) (Hardcover)
by Helen Peck, Moira Clark, Adrian Payne, Martin Christopher
by Robin L. Lawton
The relationships with the customers are evolving as the environment changes and information technology impacts past relationship ties.
Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs (Hardcover)
by Terry G., Ph.D. Vavra
The importance of interpreting customer satisfaction datacorrectly is critical to customer value management. How to guide from developing, collecting and interpreting the results of customer satisfaction measurement.
The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success (Hardcover)
by Timothy L. Keiningham, Terry Vavra

How to create a business environment that will delight your customers so that they keep coming back.

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know (Hardcover)
by Jeffrey Gitomer

New focus on the loyalty of customers and how to earn their devotion.

Customer Loyalty: How to Earn It, How to Keep It, New and Revised Edition (Paperback)
by Jill Griffin
This is a practical guide for planning strategies to assure customer loyalty. Many examples are used to demonstrate how to find prospects, and how to turn customers into company advocates and promoters.
Measuring and Managing Customer Satisfaction: Going for the Gold (Hardcover)
by Sheila Kessler

Measuring and Managing Customer Satisfaction presents an effective way to design and implement a customer assessment system that can draw inputs from multiple sources..

Handbook of Customer Satisfaction And Loyalty Measurement (Hardcover)
by Nigel Hill (Author), Jim Alexander (Author)

Helps link Customer Satisfaction to the bottom line.

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